Yogurtland fan site with flavors + fruits + toppings + more

Yogurtland features 16 different flavors at a time, 33 kinds of fresh fruits and toppings. Costs 30 to 39 cents per ounce [depending on location]. The official website is www.yogurt-land.com – notice the dash in the domain name. For franchise information, please scroll towards bottom to section, “Yogurtland company info.” * And Yogurtland is now on Twitter @YogurtlandInc and Facebook

List of flavors and toppings from official website [retrieved 6/13/09] –

classic flavors:
Vanilla, strawberry, chocolate, pistachio, New York cheesecake, peanut butter, mango, taro, green tea, espresso, mint chocolate, peach, banana, cookies n’ cream, pumpkin, cafe con leche, peppermint, Irish mint creme, Heath bar, orange cream, butterfinger, gingerbread cookies, eggnog, vanilla wafer cookies & cream, cherry vanilla, banana foster, toasted coconut, tiramisu, Madagascar vanilla, mixed berry

tart flavors:
plain tart, strawberry tart, blueberry tart, mango tart, peach tart, banana tart, pineapple tart, green tea tart, lychee tart, pomegranate raspberry tart, black cherry tart, lemon lime tart

no sugar added flavors:
vanilla, chocolate, blueberry, strawberry banana, mochaccino, milk chocolate mint, boysenberry

fruit toppings:
strawberry, peach, mango, blueberry, blackberry, pineapple, kiwi, watermelon, pomegranate, raspberry, banana, cantaloupe, seedless grapes, oranges, lychee, honeydew

dry toppings:
mochi, peanuts, walnuts, s’mores, m&ms, magic stars, coco puffs, oreos, butterfingers, rainbow sprinkles, chocolate sprinkles, fruit loops, fruity pebbles, carob chip, chocolate chip, white chocolate chip, mini gummi bears, granola, coconut flakes, Reese’s peanut butter cups, graham crackers, almonds, nilla wafer, red bean, teddy graham, frosted animal cookies

cold toppings:
cheesecake bites, cookie dough, brownie bites

“flavors and toppings change according to season and availability”

Yogurtland liquid toppings [not on official site]::
caramel, chocolate, condensed milk, strawberry …

[editor's note: this web page is maintained as a labor of foodie love. I am a FroYo fan. I am not a representative. I do not have franchising information. I am not associated with Yogurtland. I receive no compensation of any kind from the franchise. This web page was launched in December 2007]

“Yogurtland is the first and only self-serve frozen yogurt shop.” [taken from a previous version of official website]

Yogurtland claimed to be the “first and only” self-serve frozen yogurt shop [on a previous version of official website], but other ones have started as early as the 1980s. There are other self-serve frozen yogurt shops, e.g., Frosted Cup, cherry on top, Yogurtopia, Yogurt Express, Big Spoon Yogurt, Yogurt Stop, Yogurtini, Pure, Nubi, Yogurt Time, FroYo, HeavenLy’s Yogurt, YogurTree, U-Swirl, Bali’s Self Serve Frozen Yogurt, Yogurt Creations, Beach Cities Yogurt & Gelato (Huntington Beach). Big name-brand full-service frozen yogurt franchises, include: The Country’s Best Yogurt (TCBY), Golden Spoon, Pinkberry, Red Mango, Cefiore, Yogen Fruz, Frucci, yoCup, FROZ! yogurt (22 flavors [!] in Mission Viejo, CA) … vote for your favorite

[aside: could you imagine the reach of self-serve fro-yo if all these lil' shops consolidated into a larger franchised brand? or, better, a branded network that allows shop-owners autonomy with some shared marketing? -- my amateur biz strategist's ideas]

other links

• Map of FroYo Shops in OC (compiled by OC Register)
• Google Map of Yogurtland locations by terrence
• nb: Yogurtland in Laguna Hills at the corner of Alicia + PD Valencia is the closest one to me; see my FroYo tour — 3 FroYo shops in 15 minutes
• vote for your favorite FroYo shop at this squidoo for Frozen Yogurt Lovers

* media buzz *

• Yogurtland treats froyo fans to Kogi – at grand opening of Yogurtland’s 50th location in Anaheim (in OC Register’s Fast Food Maven, 8/26/09)
• Frozen yogurt (fro-yo) wars heat up for summer season (USA Today, 5/25/09) “Chasing a general customer base is Yogurtland, which offers more sweet flavors and toppings — not just tart. The serve-yourself chain has 44 units now and expects to have 100 by year’s end, CEO Phillip Chang says. Among the flavors it will roll out this summer: raspberry cream and root beer float.”
• Fro-yo chains in heated battle to ice competition (Nation’s Restaurant News, 5/15/09)
• Crazy for yogurt (The Daily Campus, 5/6/09)
• Myogurt — New dessert spot comes to Mission Viejo: Premium yogurt and a modern lounge vibe aim to attract customers away from the competition. (OC Register, 3/25/09)
• Frozen Yogurt Now Getting the Cold Shoulder? Decline in sales forces chains to scale back. (Los Angeles Business Journal, 2/23/09)
• Are ice cream shops losing ground to healthy options? Retail centers in Southern California are replacing Cold Stone Creamery and Dairy Queen shops with trendier frozen yogurt stores. (OC Register, 12/1/08)
• Journey to the “Golden-Land” (New University, 10/6/08)
• Frozen yogurt put to the taste test (KABC TV, Los Angeles, 10/2/08)
• Cool treats warm up sluggish local economy (KHNL TV, Honolulu, 9/18/08)
• No economic meltdown seen for frozen yogurt chains (Reuters, 8/29/08)
  “Sellers of frozen yogurt such as Red Mango, Pinkberry and TCBY are all seeing stronger sales amid what some see as an economy headed towards recession… The fro-yo market has been expanding… U.S. sales grew to $177 million in 2007 from $170 million in the prior year, according to market research firm Mintel, which expects sales to rise to $200 million by 2012.”
• Forget froyo. We still scream for ice cream, new survey says (OC Register- Fast Food Maven 7/13/08)
• Who’s got the best frozen yogurt? Taste-testing cold treats to bring you the best (and the not-so-best). (OC Register 7/3/08)
• Tasty Asian-style shaved ice will cool your buds (OC Register 7/2/08)
• Golden Spoon testing a ‘tart’ yogurt in SoCal to rival Pinkberry (OC Register 6/9/08)
• Fro-Yo Frenzy: Class of 2008 – Charlie-amter’s FroYo guide in LA Times
• Yogurtland Lets You Create-Your-Own (Business Wire, April 2008)
• New yogurt shop brings competition to downtown (mustangdaily, April 2008)
• The Legions of Frozen Yogurt Push East (New York Times, Feb 2008)
• O.C. is ground zero for froyo wars: Cold Stone Creamery is testing a swirly, low-calorie frozen dessert in some local stores. The move comes as dozens of frozen yogurt chains crop up in the region (OC Register, Dec 2007)
• Houston Takes a Stand in the Frozen Yogurt Wars (HoustonPress, Nov 2007)
• The New Cold War: Frozen Yogurt Invades New York (NYMag, Aug 2007)
• “Building a Better ’Berry: Pinkberry may be coming to town, but Yogurtland is already OC’s fro-yo on the go” (OC Weekly, July 2007)
• Yogurt culture: Area’s new shops become social hangouts (sacbee.com, July 2007)
• Frogurt frenzy: The buzz is swirling around plain frozen yogurt, as Pinkberry and other shops offer a fresh take on a tart treat. (OC Register, April 2007)
• The Fro-Yo Frenzy: Korean-run frozen yogurt shops cause a stir (KoreAm Journal, April 2007) [mirrored at michellewoo.com]
• Heated Competition. Steaming Neighbors. This Is Frozen Yogurt? (NY Times, Feb 2007)
• A game of top this in frozen yogurt wars: Pinkberry got the craze going, but as more and more competitors rush in, the winners in the end should be the consumers. (LA Times, July 2005)
• Wanted: Creative frozen yogurt toppings (wichitalk blog)
• How Clean is Self-Serve? (Extra TV, Nov 2000) “Self-serve soda and frozen yogurt dispensers are quick and easy but what if we told you they could make you sick? Attorney Mike Bryant hit the self-serve line and what he found is not for the squeamish.”
• rumored Pinkberry coming to DC in 2008 (express, Jun 2007)

* blog buzz *

• tokidoki x Yogurtland (Tokidoki Blog, 10/20/09)
• FauxYo Meltdown (LAist, 10/07/09)
• Recession Obsession: Frozen Yogurt 3.0 (LAist, 9/17/09) – mentions Menchie’s and Yogurtland
• Frozen yogurt bubble bursting as closures mount (Fast Food Maven @ OC Register Blogs, 11/16/09)
• Yogurtland Opens 50th Store (and it’s in Anaheim)! (OC Metblogs, 9/14/09)
• The best way to do Yogurtland [Pocket Lint 7/23/09]
• Japanator Recommends: Yogurtland [7/06/09]
• Pinkberry, Red Mango engage in Pomegranate wars [Fast Food Maven 11/30/08]
• Self-serve froyo chains invading O.C. [Fast Food Maven, 9/11/08]
• Frozen Yogurt Fiasco – a taste contest between Yogurtland and Cherry on Top [10/3/08]
• Philly’s First Fro-Yo Foray + Yogurt Love re: Phileo Yogurt [8/24/08, via MenuPages Philadelphia]
• Single Guy’s top 10 fro yo rankings [SF Bay area, 8/10/08]
• memoir of Yogurtland [ubereater in NYC 7/9/08]
• new upcoming trend? shaved ice, at places like milk + honey (Costa Mesa) [gluttonista 6/21/08]
• The Fro Yo Takeover [jetcomx 5/27/08]
• Yogurtland now in New York City – Yogurtland vs. Pinkberry vs. Red Mango vs. 16 Handles vs. Zaberry (?) [Dessert Buzz 5/26/08] + gracenotes nyc’s visit to Yogurtland [5/16/08]
• eater.com blogs 2x — Two is a Trend: Self Serve Fro-YO + TrendWatch: Will Self Serve Be the Newest Weapon in the Fro-Yo Wars?
• Frogurt frenzy: Frozen yogurt never tasted so good. Here’s where to get some. [MyOCHigh.com, 12/07]
• elmomonster’s blog post about Yogurtland in Irvine – both this blog post and OC Weekly article have this phrase: “… as if Hello Kitty threw up on a Jamba Juice…” — not sure who is imitating whom
• Fro-Yo in NoVa/DC? [chowhound thread, July 2007]
• name ideas for a self-serve frozen yogurt shop (from MarketingProfs know-how exchange)
• Fro Yo Information – a blog about frozen yogurt in LA [infrequent updates]

Yogurtland company info

• company mission: “Yogurtland is a rapidly growing franchise whose mission is to bring people together for the most flavorful, natural, and fun frozen yogurt experience.” [via]
• For franchising information, see the franchising info page
• from official website: Yogurtland franchise FAQ [pdf] and franchise application [pdf]
• “… Yogurtland Franchising, Inc., a California corporation. … formed on November 13, 2006. … Our business is operating and granting franchises to let people, like you, operate Yogurtland stores, which offer yogurt, smoothies, shaved-ice, and other menu items for on-premises consumption and carryout. As of the date of this offering circular, we have not sold franchises outside of California but plan to do so. … Specialty yogurt stores are highly competitive. Your general market is any person who likes yogurt. Our concept gives customers a wide selection of yogurt and other menu items.” [via Yogurtland UFOC 3 at Disclosure documents page]
• ? hmm, discrepancy ? official website’s about page says Yogurtland’s inception was 2004 ? [retrieved 10/12/08]

---

raison d’etre::
The non-hyphened yogurtland.com is a blog of foodie Fethiye Akbulut Miller that’s been up and running since March 2005. I’m doubtful the franchise would pay big bucks to buy that domain name.

This page is posted here in hopes that Yogurtland will be more search engine friendly, until the official website gets more web savvy with the latest and greatest information about all the Yogurtland happenings. Maybe one day they’ll even have a blog and wiki. We can only pray and hope.