23
Mar
18

how to be a movement leader

Rosa Parks, a seamstress from Montgomery, Alabama, would not give up her bus seat to a white man in 1955. Historians mark the date of her quiet-but-revolutionary act as the start of the modern civil rights movement in the United States.

But Rosa Parks was not just merely a seamstress. She had been involved as an activist for years: She attended a small black university in Montgomery for a few years and then worked for the Montgomery Voters League, the NAACP Youth Council and other civic and religious organizations. Having gained a reputation for getting things done, she was elected secretary of the Montgomery chapter of the NAACP in 1943.

Some people get really excited about starting a movement or being a part of a movement. What is a movement anyways?

Ken Cochrum describes the best definition he’s found, “A movement is a group of people who consciously, and at their own cost, connect to change the status quo.” Jay Lorenzen at OnMovements.com founds this definition: “a collective action that leads to political, social or cultural change.”

Movement Defined from Movement Builders, “An ongoing, informal group action that is inspired by a passionately shared idea and directed toward positive change.

Socialmediatoday.com describes How to start a movement in 7 easy steps:

Step 1: Know Your Movement
Step 2: Get Educated
Step 3: Make it popular
Step 4: Rally the troops
Step 5: Set up communication
Step 6: Get Noticed
Step 7: Take it easy


eHow.com outlines 5 steps for How to Start a Grassroots Movement:

  1. Define your movement.
  2. Get body.
  3. Find ways of keeping in touch.
  4. Delegate.
  5. When you have achieved critical mass, make your presence known.

Social Edge’s Your Micromovement” suggests 5 steps for starting your own movement [via bioteams]:

  1. Publish a manifesto.
  2. Make it easy for your followers to connect with you.
  3. Make it easy for your followers to connect with one another.
  4. Realize that money is not the point of a movement.
  5. Track your progress.

However you slice and dice the ingredients for mobilizing a movement, to be a movement leader takes much more than organizational savvy. How to be a movement leader starts with a dream, a vision, a contagious passion. Then it’s spreading that passion to anyone and everyone, motivating them to take action, and persevering until the dream comes true.

(cf. Wikipedia entry on Social Movement, The Movement Leader as Hero)

18 Comments:
  1. jasonjeong 23 Mar, 2009

    what do you think is the most difficult part of starting/developing/growing a movement?

  2. djchuang 23 Mar, 2009

    Outside looking in, the hardest part of starting a movement is getting started. And then after getting past the inertia of not starting, it's the tenacity and perseverance to keep on going in the face of opposition, challenges, difficulties, and setbacks.

  3. Jason Young 24 Mar, 2009

    how do you think a (the momentum in a) movement is sustained?

  4. [...] big HT to DJ Chuang (Thanks!) who wrote a great outlining post about what a “movement” might be defined [...]

  5. djchuang 24 Mar, 2009

    Jason, well, to get back to basics, it takes resources to sustain anything, be it a movement, organization, business, or project. Main categories of resources = people, time, money & tools.

    As for the momentum of a movement, that's very much related to people.. at the start of a movement, a “critical mass” for a certain number of the right people that stay zealous as the core of the cause, and then for the momentum to continue and/or grow, it's some intangible combination of more people joining the movement and growing awareness of the movement among the >a href=en.wikipedia.org/wiki/Hoi_polloi>hoi polloi.

  6. paul agnew 31 Mar, 2009

    On Twitter, paul agnew said: how to be a movement leader : djchuang.com http://ow.ly/1L22 some very interesting thoughts
    More on Topsy.com

  7. Catalyst 31 Mar, 2009

    On Twitter, Catalyst said: RT @djchuang >> How to Start a Movement << http://ow.ly/1L91
    More on Topsy.com

  8. bcole39 31 Mar, 2009

    On Twitter, bcole39 said: how to be a movement leader : djchuang.com http://ow.ly/1L91
    More on Topsy.com

  9. Rob Jacobs 31 Mar, 2009

    On Twitter, Rob Jacobs said: Retweeting @CatalystLeader: RT @djchuang >> How to Start a Movement << http://ow.ly/1L91
    More on Topsy.com

  10. Ron Swanson 31 Mar, 2009

    On Twitter, Ron Swanson said: how to be a movement leader : djchuang.com http://ow.ly/1L91
    More on Topsy.com

  11. Graham Leicester 31 Mar, 2009

    On Twitter, Graham Leicester said: RT @djchuang ‘How to Start a Movement’ http://ow.ly/1L91 [Me: interesting to relate to his other post on power, size and the US church]
    More on Topsy.com

  12. Jay Brock 31 Mar, 2009

    Social's Edge's steps are actually Seth Godin's from Purple Cow!

  13. [...] How to Be a Movement Leader by DJ Chuang. Takes work though. [...]

  14. Soli Deo Gloria 2 Apr, 2009

    On Twitter, Soli Deo Gloria said: Great post -> how to be a movement leader : djchuang.com http://ow.ly/1Wkg
    More on Topsy.com

  15. David Cooke 7 Apr, 2009

    Thank you. Interesting and helpful. David

  16. DJ Chuang 19 Jun, 2009

    On Twitter, DJ Chuang said: @marcpayan on how to be a movement, leader, see my blog post at http://tr.im/p6Wg
    More on Topsy.com

  17. Marc Payan 19 Jun, 2009

    On Twitter, Marc Payan said: reading: how to be a movement, leader http://tr.im/p6Wg at [djchuang.com]
    More on Topsy.com

  18. Tracie Donahue 19 Jun, 2009

    On Twitter, Tracie Donahue said: RT@marcpayanreading: how to be a movement, leader http://tr.im/p6Wg at [djchuang.com]
    More on Topsy.com

Post your comment



Celadon theme by the Themes Boutique